(disclosure: This post is about Jane McGonigal. I’ve met Jane in person twice, and we follow each other on twitter. we have spent about 10 minutes total in each others’ company - we are friendly, though we don’t know each other well.) Jane McGonigal, a well-known gamer and advocate for the good that games can bring to people’s health, put up a webpage recently. It’s titled “Play, don’t replay!” and it’s intended to broadcast the existence of a study that established a small, but statistically significant, connection between playing games like Tetris and easing post-traumatic stress disorder. It’s a neat theory. I spent some time in treatment for traumatic stress disorder and looked into eye-movement desensitization and reprocessing as a therapeutic intervention, and there is some real evidence that EMDR works. It makes intuitive sense to me that games, especially ones that inspire a visual twitch like Tetris, could trigger some of the same effects. Jane came under some withering criticism for putting up the page. Much of it is gaslighting and I won’t link to it. The criticism that interests me comes from Brendan Keogh, who lists himself as a PhD Candidate in Game Studies at RMIT University in Australia, and who called the page “shockingly unethical and irresponsible.” Here’s the thing. What’s ethical or responsible depends on where you live, where you work, and what your goals are. What’s ethical is changing on us, in real time, thanks to social media. And charging that someone is shockingly unethical and irresponsible, as Brendan did, is serious stuff. It’s about the worst thing you can say in academia (perhaps only plagiarism is worse). But here’s the thing. It’s not clear to me that the page constitutes research under U.S. law. I can’t see anything on the page that says the point of the page is “a systematic investigation … designed to develop or contribute to generalizable knowledge” - which is what our laws define as research. It’s not systematic. It’s not promising to publish results. So the law’s ambiguous to me here. And it’s really important, this definition. Because the whole point of the criticism seems to be about research ethics (as opposed to, say, Aristotle’s Ethics). So whether or not this is research is really relevant to its ethics. Besides governing law, institutions control for their own liability, which means that Game Studies researchers would probably have to get institutional review for something like this even if it’s not research under the law. But Jane doesn’t work at a research institution, which means she’s not subject to institutional review. If this had been a Huffington Post piece promoting the article and asking for people to leave their experience in the comments, it wouldn’t be much different. Now it’s entirely fair to question that Jane should have taken some more time to think about whether or not she’s covered, if this is human subjects research, if she should get independent review. If her internet stature imposes an obligation. I think that would have been smart, and I’ll come back to that later in this post. But that’s the thing. It’s arguable. And arguable is a long way from “shockingly unethical.” Reading the piece it feels like there was a pre-existing allergic reaction to the “games evangelism industry” that colored the reaction to the page in question. The first version of the piece even added an Upworthy twist to the page’s description of “one simple technique” by converting it to “one simple trick” (this may be an example of priming). I have run into this allergic reaction for years in the “harder” sciences (biology especially). There is a real distaste for connecting directly to people via social media, a distaste that I believe has at least some origins in ethics training. I’d imagine Brendan has had ethics drummed into him by his university (likely the Australian version of research ethics, which does seem to have a larger idea of research than US law). Research ethics require us to get informed consent, assess risks and benefits, and perform selection of subjects - none of which are explicit in Play, don’t replay. And as someone who works nearly full time on informed consent, that does nag at my senses. I’d like to see more of those elements drawn in, more of a sense of responsibility incorporated. But I can’t get past the idea that this isn’t clearly research. It’s talking to people. And the internet has changed the way we talk to people. Talking to people over twitter reaches more people than a clinical trial if you’re Jane. When Amanda Palmer has a twitter chat about sexual violence, it reaches several orders of magnitude more people than a sexual violence research study. That reach itself doesn’t make it a study. I also can’t get past the idea that this isn’t clearly not-research either. There’s enough dancing near the creation of knowledge that, with the right eyes, one could say this is a page that should have been reviewed by an ethics committee. I would love to have seen both parties do something different here. I think Brendan’s accusation of shocking unethical irresponsible behavior ignores local context about what is research and where research ethics kick in. If you’re going to criticize someone’s ethics, you must first attempt to understand their context. I see no evidence of that in the criticism, and that bothers me. I also think Jane’s page brushes close enough to research that she should have run it past someone (not me, someone who does social science and social media) to get an ethical review. I do not think it’s unethical, though. The real reason I think she should run it by ethical review is because of her reach. I think that reach imposes an obligation, an obligation that has never existed the way it now exists. There is a real possibility for abuse in this space by those who have social reach. Indeed I think this possibility is part of the criticism leveled by Brendan, as he repeatedly notes that he believes in her good intentions. The shockingness here is not attributed to intention, which is an interesting point of intersection. Jane could be a leader in how to use social reach ethically. I would love to see her do it - there’s not a lot of candidates who could do it better than she could. But in the general context…the line between “just talking to people” and “doing research” is dissolving. We never had to even deal with that line. It was there because only credentialed researchers could hit scale in talking to people. They could raise money, they had structures to recruit. Now Jane’s got the structures to recruit, and it’s costless to contact. Now talking-to-people can brush right up against the edge of doing-research, with all the attendant ethical questions swept up into the engine, with none of the systems functioning and none of the people talking to each other about the real problem. We need to have a serious conversation about what the dissolution of that line between research and conversation means. Research has much to teach conversation. But - and this is essential - conversations at scale have much to teach research. I would submit that conversations at scale are simultaneously the most powerful form of research that we have yet invented and a form of research that is totally outside our ethics, because it is so new. This needs to be a two-way street if traditional, university-oriented research wants to survive. Because conversations at scale are going to eat it alive if the academy tries to pick the wrong fight.