Google Analytics
1 “Site owners using Google Analytics have the capacity to keep
track of views over time, follow site visitors’ move-ments in real time,
pinpoint where site visitors leave, view demographics and maps, and
understand the search terms that initially brought visitors to the
website”1.
Google Analytics provide detail analysis and is used to track website
activity such as session duration, pages per session, bounce rate etc.
of individuals using the site, along with the information on the source
of the traffic. In order for Google Analytics to function, we were
required to put JavaScript tracking code on each page of our
application. When a visitor comes to the application, the tracking code
runs and sends tracking data to Google’s data collection servers. Hence,
we have enabled monitoring for usage analysis over the period of time by
adding below line of tracking code in the html as described in Table 3.