This works explores the modelling and computational challenges of finite element based electromagneticthermal coupled drive cycle performance analysis. Two laboratory scale motors are used as application cases: a 70 W 7000 rpm permanent magnet synchronous motor (PMSM) and a 4.4 kW 1430 rpm induction motor (IM). Multi-physics computations are performed for each individual operating point of the drive cycle, including a 2D electromagnetic finite element model directly coupled with a 3D thermal finite element model.