CONCLUSION:
Hailey-Hailey Disease can pose a diagnostic dilemma to a dermatologist, leading to a delayed diagnosis, and imposes a significant effect on the quality of life in the affected patient,., Hailey-Hailey disease might be more prevalent than expected and a positive family history may not always be present. Clinicians should consider HHD as a probable differential while evaluating any patient with flexural skin lesions. Early diagnosis and prompt treatment along with proper counselling can help shorten the course of the disease.