What do Museums Communicate? Embedding Participation as an Integral
Component of Science Center and Museum Narratives
Abstract
Science Centers and Museums are indeed becoming communication hubs for
many research areas, including, of course, Earth and Environmental
Sciences. Over the last decades numerous new channels have opened for
two-way communication and museums have embraced them enthusiastically,
promoting dialogue and participation. The incorporation of citizen
science, for example, into exhibitions and programming is one of the
most recent trends in this direction. Often the question arises,
however, of what such activities have to do with the objects and
exhibits in the museum, and this perceived disconnect is used as an
objection against such activities, which end up being considered as
simple contingent add-ons that could just as well be done elsewhere,
instead of necessary elements of museum communication. I will present a
vision of museum communication that integrates such activities as part
of its narrative, as long as they are incorporated using the unique and
specific power of the language of exhibitions, a.k.a. the museographic
language. To do so I ask the question: what is the museographic language
good at communicating? In other words – what do museums communicate? If
we center the answer around the concept of “phenomena” or
“processes” we will be able to see how museum objects as well as
interactive exhibits and a whole range of participatory activities can
be successfully combined into a unique mode of communication through
exhibitions that complements other channels in the ecosystem of science
communication. While there are many scientific disciplines that can be
communicated well using primarily collections of objects, other research
areas, like Earth and Environmental Sciences need to extend their
communication in Science Centers and Museums to include phenomena or
processes (as well as objects) in order to actively engage audiences and
harness their participation to shape the future of research and of
science in society. I will share practical examples and recommendations
for these disciplines.