Taking your Science to ‘the Public’: Meaningful Engagement with a
General Audience
Abstract
With increasing emphasis on converting funding into high-‘impact’
research, dissemination of cutting-edge scientific results to a general
audience is becoming ever more important. Yet, public engagement is not
something one can easily do ‘on the side;’ effective communication with
a general audience requires careful planning and an awareness of
audience perception. Here we focus on techniques that are useful in the
context of giving oral presentations. We provide a concise set of 10
practical recommendations and specifically address techniques to get
your message across to a lay audience.