Communicating with the Purchaser Before, During and After the Purchase
Examination
Abstract
Buyers expect much from the veterinarian examining a prospective
horse for purchase. To compound this, the veterinarian is the gatekeeper
in a highly unregulated transaction. The examining veterinarian must
determine precisely what the buyer’s expectations are for the
examination and their prospective new horse. How we communicate our
findings to them is critical for helping them make an informed
purchasing decision.
