What your educational video performance can tell you and why you should
be looking.
Abstract
Timely and relevant patient and family education can improve quality of
life and outcomes for transplant families. Video’s popularity as an
education medium has been increasing as the barriers to video production
and consumption have decreased. To better understand the usage
characteristics our education videos we obtained aggregated video
performance statistics from YouTube for the Arabic, English, and Spanish
versions of five division created bone marrow transplant educational
videos. Comparing video views to patient transplants, considering
patient language and transplant date, we found that views per patient by
language were highest with Spanish language videos with a mean of 1.17
(range: 0.35 – 1.88), followed by English language videos at 0.96
(range: 0.52-2.41) and Arabic language videos trailed with a mean of
0.37 (range: 0.15-0.58) views per patient. Lifetime average watch
percentages across all videos was 65.7% (range: 22.3% - 85.7%), with
the non-English videos consistently having lower average viewing
percentages. These data give important insights into our education
delivery systems and the degree to which our content engages each of our
patients and families.