Abstract
It is important that we prepare tomorrow’s scientists, decision makers,
and communities to address the societal impacts of a changing climate.
In order to respond to, manage, and adapt to those changes, citizens of
all ages need accurate, up-to-date information, knowledge of the
sciences, and analytical skills to make responsible decisions and
long-term resiliency plans regarding these challenging topics. The
Climate Literacy and Energy Awareness Network (CLEAN,
http://cleanet.org) is 1) providing teaching resources for educators
through the CLEAN Collection and pedagogical support for teaching
climate and energy science; and 2) facilitating a professionally diverse
community of climate and energy literacy stakeholders, called the CLEAN
Network, to share and leverage efforts to extend the reach and
effectiveness of climate and energy education. This presentation will
provide an overview of the CLEAN web portal and techniques we have used
to market it. We will showcase the CLEAN Collection, which is comprised
of 700+ resources (curricula, activities, videos, visualizations, and
demonstrations/experiments) that have been reviewed for scientific
accuracy, pedagogical effectiveness, and technical quality. Recent
activities of the CLEAN Network will be highlighted. We will present
findings from our web analytics work, which monitors visitor use of the
CLEAN web portal. Through analytics data, we will show evidence of
successful CLEAN marketing efforts. The results of our recent pop-up
survey, which has been completed by CLEAN visitors from six continents,
will also be discussed. Survey results will provide detailed information
about how our audiences use the web portal. We anticipate that our
insights from the CLEAN network can aid other climate and energy
education programs in effectively increasing the visibility of their
vital work.