Wildfire emissions affect downwind air quality and human health. Predictions of these impacts using models are limited by uncertainties in emissions and chemical evolution of smoke plumes. Using high-time-resolution aircraft measurements, we illustrate spatial variations that can exist horizontally and vertically within a plume due to differences in the photochemical environment. Dilution-corrected mixing ratio gradients were observed for reactive compounds and their oxidation products, such as nitrous acid, catechol, and ozone, likely due to faster photochemistry in optically-thinner plume edges relative to darker plume cores. Mixing ratio gradients in midday plumes, driven by jHONO gradients, are often steepest in the freshest transects, and become flatter with chemical aging. Gradients in plumes emitted close to sunset are characterized by titration of O3 in the plume and little to no gradient formation. We show how gradients can lead to underestimated emission ratios for reactive compounds and overestimated emission ratios for oxidation products.