Device-to-Device (D2D) communication, a state-ofthe-art for next Generation communication paradigm, facilitates direct file transfer among neighboring nodes, without involving cellular base station. In this paper, we consider a purchase model related to content distribution. In this context, we propose a novel D2D content sharing scheme using the frameworks of Evolutionary Minority Game(EMG) and Multiple Choice Minority Game(MCMG). The performance of our content purchase model, in terms of its convergence , content downloading efficiency, etc., has been studied through extensive simulation. In particular, we studied the system performance by varying different system parameters, such as pricing parameters, cellular data rates, and cluster size. We demonstrate that our self-organizing game model achieves near-optimal performance, without requiring excessive coordination and signaling overhead.