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Venkatraman R
Co-Founder at Aryma Labs
Statistician and Co-Founder of Aryma Labs Pvt Ltd
India
Public Documents
4
May 23, 2024
Calibrating Marketing Mix Models through Probability Integral Transform (PIT) residua...
Venkatraman R, Ridhima Kumar, Pranav Krishna, et al.
May 07, 2024
Proving Efficacy of Marketing Mix Modeling (MMM) through the Difference in Difference...
Venkatraman R, Ridhima Kumar, Tannishtha Sen, et al.
May 13, 2024
Granger Causality - A possible Feature Selection Method in Marketing Mix Modeling (MM...
Venkatraman R, Ridhima Kumar, Tannishtha Sen, et al.
May 07, 2024
Investigation of Marketing Mix Models' Business Error using KL Divergence and Chebysh...
R Venkat Raman, Ridhima Kumar, Pranav Krishna, et al.
