Smart Automatic Brooders Limited aims to transform poultry farming with advanced brooding solutions that integrate precise temperature and humidity control, automated feeding schedules, efficient waste management, and real-time monitoring via a mobile app. This paper explores the market potential and strategic implementation of these innovations in Kenya. By analyzing the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM), the study highlights the opportunities and challenges within the poultry farming sector. The findings underscore the significance of smart farming technologies in enhancing productivity, reducing labor costs, and improving chick health, providing a sustainable solution for modern poultry farming.