Abstract

An organic branding is one of the most unique processes to build a brand. Most of the companies are trying to build their brand using paid branding through some well-known platforms like Google, Facebook, etc. Sometimes this method may work, but it may not have a far-reaching effect. Creating some hype is easy with paid branding. Creating mass-trust is not possible with paid branding. Moreover, it is expensive. Every company want a lot of organic traffic. The high volume of traffic will increase the orders for a company. For example, search for any online services such as software service providing website or e-commerce online stores or job boards or any other goods, the main revenue growth depends on the amount of traffic routed to their website.