Public Speaking in the 2024 U.S. Presidential Campaign: An Integrative
Analysis of Theoretical Perspectives on Political Strategy
Abstract
This research introduces a novel approach, fusing together insights from
philosophy, sociology, psychology, and linguistics. It ventures into the
realm of how specific theoretical perspectives shaped the public
speaking strategies of Joe Biden, Donald Trump, and Robert F. Kennedy
Jr. in the 2024 presidential campaign [Due to Joe Biden withdrawing from the election, a new Democratic candidate needs to be added for analysis in this research]. The study uncovers pivotal
themes, narratives, and theoretical influences in the candidates’
speeches and public statements, unveiling the underlying patterns and
strategies of their rhetoric. This analysis employs a meticulous content
analysis and readability measures, including the Flesch Formula and the
Lexical Diversity Coefficient, to grasp the influence of these
theoretical frameworks on political views. Word clouds will vividly
depict the prominent themes and terms used by the candidates, party
representatives, and U.S. bloggers from the Former Soviet Union (FSU).
The anticipated outcomes of this research provide a comprehensive
understanding of how integrated theoretical perspectives shape public
speaking strategies and voter engagement. They offer valuable insights
into the efficacy of these rhetorical approaches and deepen
understanding of political polarization. Upholding ethical standards,
including the Goldwater Rule, ensures the integrity and reliability of
the findings. The practical implications of this study illuminate the
role of theoretical perspectives in shaping public speaking strategies
and voter engagement.