The operating temperature of lithium-ion battery (LIB) cells significantly influences their degradation behavior. In indirect liquid cooling systems, temperature variations within a Battery Electric Vehicle (BEV) LIB module are inevitable due to the increasing downstream temperature of the cooling medium as it absorbs heat. This leads to reduced temperature differentials between the cooling medium and the LIB cells. As a result, LIB cells located further along the flow path experience higher average temperatures than those at the front. Typically, a maximum average cell temperature difference of 5 K within LIB modules is considered acceptable. However, results from a conventional cooling system indicate that, when fast charging is exclusively used, this can lead to a 15.5 % difference in the total ampere-hours passed before the End-of-Life (EOL) is reached for the front and back LIB cells. To address this issue, a switchable thermal management system for the traction battery is proposed. In this concept, the coolant inlet flow direction is reversed after every fast charge. Compared to conventional systems, this flow direction switch can increase the total ampere-hours passed by 7.2 %, leading to a corresponding 7.2 % increase in vehicle range until the first cell reaches EOL. The concepts are evaluated using a validated 1D electro-thermal-aging model. Additionally, a 3D electro-thermal Computational Fluid Dynamics (CFD) model of a module section, including a wavy-mini-channel cooling design, is employed. Together, these approaches ensure that the 1D model accurately captures the thermal behavior of the LIB module cells.