How the dominant reading direction changes parafoveal processing: A
combined EEG/eye-tracking study
Abstract
Reading directions vary across writing systems. Through long-term
experience readers adjust their visual systems to the dominant reading
direction in their writing systems. However, little is known about the
neural correlates underlying these adjustments because different writing
systems do not just differ in reading direction, but also regarding
visual and linguistic properties. Here, we took advantage that Chinese
is read to different degrees in left-right or top-down directions in
different regions. We investigated visual word processing in
participants from Taiwan (both top-down and left-right directions) and
from mainland China (only left-right direction). Combined EEG/eye
tracking was used together with a saccade-contingent parafoveal preview
manipulation to investigate neural correlates, while participants read
5-word lists. Fixation-related potentials (FRPs) showed a reduced late
N1 effect (preview positivity), but this effect was modulated by the
prior experience with a specific reading direction. Results replicate
previous findings that valid previews facilitate visual word processing,
as indicated by reduced FRP activation. Critically, the results provide
the first neuroelectric evidence that this facilitation effect depends
on experience with a given reading direction. The findings provide
insight into how cultural experience shapes the way people process
visual information and demonstrate how a person’s everyday visual
experience can influence how the brain processes parafoveal information.