Automotive energy management systems (EMS) are advancing towards comprehensive lifecycle-intelligence, spanning from product development phase to customer usage phase. This paper proposes a bi-level transfer approach with model-agnostic meta-learning (MAML) to realize cross-platform transferable and online-adaptive EMS. During the development level, MAML is adopted to calibrate the heuristic control maps of an instantaneous optimization-based EMS, with a per-unit state and action space design facilitating knowledge transfer. Leveraging user data, online adaptation is carried out with reliance on digital twin-based cloud computing, updating onboard controller parameters. The effectiveness of the proposed lifecycle intelligent EMS is validated through real vehicle experiments. Firstly, the entire MAML-assisted V-cycle development process is finished to validate the optimality and knowledge transfer of the EMS, resulting in zero-shot transfer for EMS calibration on new vehicle products. Additionally, real vehicle experimental tests show that a correction of 8.0%~9.5% fuel economy is improved against the convention reinforcement learning-based EMS during usage via online-adaptation, effectively bridging the optimality gap between the control policy learned in development and the global optimal control in actual driving scenarios.