Whereas robots are and will be increasingly present in all areas of society, robotics can be limited by its narrow perspective, often neglegecting discussions about its own goals, epistemology, ethics, and socio-political impacts. In order to try to adress this issue, this article proposes a holistic analysis of robots and robotics. Taking into these blind spots, raising new challenges. In response, the second part proposes a set of guidelines : a new epistemology, a metaethical framework, an organization method and a template design in order to answer these challenges.